The Essential Color Messages
By Jane Boddy + Hanna Craggs
02 – Opulent Simplicity : Ancient Richness
The concept of luxury persists, but is less overt in its messaging and instead focuses on understated elegance. Capturing the consumers' desire for subtle glamour, indulgence and refined sophistication. S/S 2025’s colours focused on the importance of slower-paced lives and the celebration of “honest luxury” as well as a sense of longevity within design. This message is set to continue for A/W 25/26, as sustainable approaches to colour usage grows. Consider this a meaningful industry shift rather than seasonal trend.
Think deeply tinted teal, sumptuous purple and bitter navy, along with vibrant shades of emerald, maroon, and sophisticated black. Espresso and stony grey tones add depth, while rich blues and brewed mocha browns with flecks of black and red offer complexity. These colours evoke a luxury reminiscent of bygone eras, enhanced by deep saturations and occasional touches of resplendent reds, fiery fuchsias, and golds. It's as if we've unlocked historical archives to unearth luxurious palettes of centuries past.
KEY COLOUR TAKEAWAY
Double down on refined opulent shades, that feel special yet wearable. Driven by the environmental need and consumer desire for slower trend cycles truly trans-seasonal and quiet design are here for the longer term. This message is all about beautifully considered colour applied to simple design. Clean lines and hyper refined forms are elevated further.
