Viewpoint Colour Magazine #13: Transformation

How many times have we heard it: “Everything is going to change.” Well, ‘Transformation’ is once again the word of the moment. Covid didn’t bring us the ‘Brave New World’ some hoped for, but it did accelerate major revisions and re-orderings.

For, in the next decade, manufacturing is facing three radical changes: industrial transformation; sustainability and decarbonization; digitalization and automation. On the consumer front, we are seeing a whole new vibe driven by generation change (the passing of ‘Boomers’ and the ascendance of late Millennials and Gen Z), economic uncertainty, dissatisfaction with existing structures and hierarchies and a desire to do things their way.

There is a yearning to escape this period of dread and anxiety over inflation, inequality, climate change and conflict. A Wunderman Thompson Intelligence report shows that most consumers in the US and UK “just want to feel something, to feel alive and actively seek out experiences that bring them joy and happiness.”

And talking of transformation! We have been busy changing Viewpoint Colour itself to reflect new market conditions and needs. In our new approach we aim to balance the informative and insightful with the inspirational and innovative.